DEFINE: Elevate

DEFINE: Elevate
March 1st – 3rd, 2020
Caesars Palace
Las Vegas, Nevada

In this signature education experience, you will be immersed in elective courses of your choice including color and cutting trends paired with innovative styling techniques. You will have the opportunity to discover the latest methods for running a prosperous business in a changing world. You will leave motivated and lit by the spark of your SEVEN tribe.


Caesars Palace

3570 Las Vegas Blvd S, Las Vegas, NV 89109

Rate: $99

Special $99 room rate is for double occupancy and available on a first come, first served basis through 1/28/2020. Tax and $39 resort fee per night not included. Additional room occupants will be charged at $30 per person.

Reserve Your Room

NOTE: Reservations booked after 1/28/2020, 2020 will be based on the availability and price of the hotel.

Event Schedule

Sunday 03/01/2020

2pm–5pm – Registration: Caesars Roman Ballroom

Register early to avoid lines! Please bring your ID or business card.
All VIP pass holders must pick up badges prior to attending any VIP events. In the event you are unable to register on Sunday due to travel arrivals, please contact your Account Executive to let us know.

6pm–7:30pm – VIP Elevate Product Knowledge & Pizza – Sake Suite in the Nobu Tower, Caesars Palace

VIP pass holders will get hands-on with product cocktails (and pizza!) and get an intimate experience while mingling with SEVEN educators & leadership.

8:30pm–10pm – Elevate Cocktail Hour

Raise a glass and say “Hello!” Connect with your community and start your DEFINE: Elevate experience with a bang. Registration table will be open & cocktails will be flowing. We will announce the location shortly. Stay tuned!

Monday 03/02/2020

9am-10:30am – Registration: Caesars Roman Ballroom

If you didn’t get a chance to register on Sunday, the registration table will open again at 9am.

9am–10:30am – VIP Breakfast and Product Preview – Sake Suite in the Nobu Tower, Caesars Palace

VIP pass holders get to play with new products in development, brainstorm new ideas and get one-on-one time with the SEVEN executive team.

11am–1pm – MAIN STAGE – SEVEN presents celebrity hairstylist, Cash Lawless

1pm–2pm – Lunch in the Florentine Ballroom

2pm–3:30pm – Elective 1

Creative Elective – Color High
We’ll be diving into topics like color blocking, consultations and AirTouch techniques with Master Colorist Roshan Tayemohajer, and Wella Master Colorists Chelsey “Charlie” Murphy and Sasha Alekseyeva.

Business Elective – Social Media Spotlight
Unlock the secrets to launching and optimizing your social media presence. With Celebrity Stylist Cash Lawless, Rising Social Media star Mikey Teeze, Stylist/Influencer/Salon Owner Stevie Meech and SEVEN Marketing Director, Khristina Kravas

3:45pm–5pm – Elective 2

Creative Elective – A Cut Above
Focusing on precision cutting techniques to suit your client’s bone structure, 20+ year hair industry veteran Fabby Loera will join Flagship Educator Travis Clay and “It kid” Mikey Teeze as they share bold techniques and classical foundations that are easily adapted to meet and exceed client expectations.

Business Elective – Elevating your Salon Leadership Skills
In this insightful panel discussion, SEVEN haircare President, Sheue Pella will join SEVEN salon General Manager Monica Nguyen, Director of Operations Lisa Biermann, and award-winning Salon Owner Roshan Tayefemohajer as they reveal the secrets to running a successful, positive, thriving salon. Bring your questions on anything from commission vs. rental to inspiring and retaining stylists.

8pm–11pm – Roaring 20’s After Party (Great Gatsby Theme)

Get your fringe on! We’ll be celebrating our 2020 community in swanky 1920s style, minus the prohibition. Glam Gatsby attire is a must!


General Admission tickets available

More Info