DEFINE: Elevate

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DEFINE: Elevate
March 1st – 3rd, 2020
Caesars Palace
Las Vegas, Nevada

In this signature education experience, you will be immersed in elective courses of your choice including color and cutting trends paired with innovative styling techniques. You will have the opportunity to discover the latest methods for running a prosperous business in a changing world. You will leave motivated and lit by the spark of your SEVEN tribe.

Event Schedule

Sunday 03/01/2020

2pm–5pm – Registration
Location: Caesars Roman Ballroom

Register early to avoid lines! Please bring your ID or business card.
All VIP pass holders must pick up badges prior to attending any VIP events. In the event you are unable to register on Sunday due to travel arrivals, please contact your Account Executive to let us know.

6pm–8pm – VIP Cocktail Kickoff
Location:Sake Suite in the Nobu Tower, Caesars Palace

VIP pass holders will get hands-on with product cocktails (and actual cocktails) while mingling with SEVEN educators & leadership.

*For suite access, a SEVEN representative will check you in at the ground floor elevators of the Nobu tower. *

8pm–10pm – Elevate Cocktail Hour
Location: Vista Cocktail Lounge in Caesars Palace Casino

Raise a glass and say “Hello!” Connect with your community and start your DEFINE: Elevate experience with a bang. Registration table will be open & cocktails will be flowing.

Monday 03/02/2020

9am-10:30am – Registration
Location: Caesars Roman Ballroom

If you didn’t get a chance to register on Sunday, the registration table will open again at 9am.

9am–10:30am – VIP Breakfast and Product Preview
Location: Sake Suite in the Nobu Tower, Caesars Palace

VIP pass holders get to play with new products in development, brainstorm new ideas and get one-on-one time with the SEVEN executive team.

*For suite access, a SEVEN representative will check you in at the ground floor elevators of the Nobu tower. *

11am–1pm SEVEN presents celebrity hairstylist, Cash Lawless
Location: Roman Ballroom Main Stage

Cash Lawless spends most days behind the scenes creating signature looks for Kylie Jenner, Kendall Jenner, Bella Hadid, Gigi Hadid, Jenna Dewan, Priyanka Chopra and many other starlets. He’ll be on stage in Vegas to share insider information on instant transformations, trends, and industry trade secrets.

1pm–2pm – Lunch
Location: Roman Ballroom

2pm–3:30pm – Elective 1
Location: Roman & Florentine Ballrooms

Creative Elective – Color High
We’ll be diving into topics like color blocking, consultations and AirTouch techniques with Master Colorist Roshan Tayemohajer, and Wella Master Colorists Chelsey “Charlie” Murphy and Sasha Alekseyeva.

Business Elective – Social Media Spotlight
Unlock the secrets to launching and optimizing your social media presence. With Celebrity Stylist Cash Lawless, Rising Social Media star Mikey Teeze, Stylist/Influencer/Salon Owner Stevie Meech and SEVEN Marketing Director, Khristina Kravas

3:45pm–5pm – Elective 2
Location: Roman & Florentine Ballrooms

Creative Elective – A Cut Above
Focusing on precision cutting techniques to suit your client’s bone structure, 20+ year hair industry veteran Fabby Loera will join Flagship Educator Travis Clay and “It kid” Mikey Teeze as they share bold techniques and classical foundations that are easily adapted to meet and exceed client expectations.

Business Elective – Salon Management, Techniques for Inspiring Growth
In this insightful panel discussion, SEVEN haircare President, Sheue Pella will join SEVEN salon General Manager Monica Nguyen, Director of Operations Lisa Biermann, and award-winning Salon Owner Roshan Tayefemohajer as they reveal the secrets to running a successful, positive, thriving salon. Bring your questions on anything from commission vs. rental to inspiring and retaining stylists.

8pm–11pm – Roaring 20’s After Party (Great Gatsby Theme)
Location: Roman Ballroom

Get your fringe on! We’ll be celebrating our 2020 community in swanky 1920s style, minus the prohibition. Glam Gatsby attire is a must!

Tuesday 03/03/2020

Tuesday is our day for one on one questions and training. PLEASE DON’T FORGET that check out is 11am, feel free to leave your bags at the Bell Desk at Caesars, next to check in.

9am–10:30am – Product Knowledge Bootcamp Session One
Location: Florentine Ballroom

9am–12:30pm – Executive Team Huddles
Location: Florentine Ballroom

     Have a question for a SEVEN exec team member? Now’s your chance join us for a one on one chat on various subjects like how to boost retail, employee motivation and management, building company culture, future product launches and product ideas. We can also answer any questions that came up for you during Monday’s session.

9am–11am – Breakfast Buffet
Location: Florentine Ballroom

11am–12:30pm – Product Knowledge Bootcamp Session Two
Location: Florentine Ballroom

More Info