AMPLIFY | Las Vegas | June 26–28, 2022

AMPLIFY your passion

Hair stylists and artists are constantly seeking new inspiration and ideas. So this year, we asked ourselves, “how can we amplify your passion for hair?”

AMPLIFY will convene this year at Caesars Palace in Las Vegas where we will be educating and networking with our amazing community. Our educators will share their own experiences and host advanced technical classes and hands-on workshops designed to amplify your knowledge and skills. Together, we will amplify your ideas and embark on a multi-layered journey behind the chair at this exclusive event.

Registration & Tickets

Registration is NOW OPEN! Details on headliners and schedule will be coming soon, and believe us – it is going to be epic.

General Admission

4,000 points

Per Ticket Pricing.

VIP Admission

6,000 points

Per Ticket Pricing.

Hotel Room Blocking

7,000 points

Max 2 rooms booked on points per account.

Don’t delay! This event will sell out. We’ve had unprecedented responses to this event, so register your team today. Your Account Executive can help you plan how to accumulate the number of points needed. Give us a call at (206) 957-4777 to get started.


Daylon Ogata | Phan Haus
Nayaana Sarahy | Phan Haus
Nathi Vega
Roshan Wickizer | Crown and Carving
Summer Evans | Summer Evans Studio
Mikey Teeze | Alchemy Collective
Collin Martin | Crown and Carving
Travis Clay
Sheue Pella | SEVEN haircare
Monica Nguyen | SEVEN haircare
Ryan Fisher | Proctor Lane Investments
Amber Trueblood
Tiffani Beste | Tiffani B. Beauty
Zuri Jefferson | Studio Maven
Olivia May
Sabit Vrzivoli
Ashley Short | SEVEN haircare
Megan Lucas | SEVEN haircare


Sunday, June 26

10:00 am


Palace Ballroom

2:30 pm

Welcome Cocktails

Palace Ballroom

Viva Las Vegas! Meet us at the Palace Ballroom for registration and a meet and greet with refreshments.

3:00 pm

Advanced Cocktailing

Product Knowledge with Tiffani & ZuriPalace Ballroom

Learn simple and effective retailing tactics and show clients how a product can enhance their hair without changing up their routine. Tiffani and Zuri demonstrate a variety of easy styling techniques that will get the most out of your products and give your clients instant gratification.

4:30 pm

Red Carpet Ready

Special Occasion Styling with SabitPalace Ballroom

Dressing to impress starts with breathtaking hair. From weddings to proms, Sabit demonstrates how to get your clients red carpet ready with his stunning special occasion styling techniques.

5:10 pm

Unlock Your Potential

Building Your Business with CEO Ryan FisherPalace Ballroom

This business segment with CEO Ryan Fisher is a can’t miss for small business entrepreneurs. Covering salon culture, how to generate revenue, and maximizing your business potential, you will come away with insider knowledge on how to turn your dreams into reality.

6:45 pm

VIP Brainshare

Success Stories from Salon ProsPalace Ballroom

This intimate session pulls together like-minded individuals to share their best operating practices and what methods they found most impactful in their salons. Learn invaluable tips and techniques from fellow salon owners and managers, unlocking the secrets to success.

Monday, June 27

9:00 am

Power Hour

Color & Extensions with Nayaana & DaylonPalace Ballroom

Kicking off AMPLIFY is the dynamic duo Nayaana and Daylon. Learn how to create dimension with intention as Nayaana shows you how to perfect the art of lived-in color. Daylon also takes the stage showcasing his signature weft extension placement and maintenance process.

10:40 am

Creative Crossover

Cut & Color with Roshan, Nathi, and SummerPalace Ballroom

Bixies, Bobbies, and Brondes, oh my! Roshan demonstrates her signature precision cutting techniques with a Bixie, while Summer shows how her unique texturizing method creates a mushroom-proof Bobbie. Nathi illustrates color by layering warm browns and cool caramels with her expensive bronding technique.

11:45 am

VIP Catered Lunch

*Lunch provided for VIP attendees only.

1:00 pm

Savvy Scheduling

Time-Saving Color with Olivia & NayaanaPalace Ballroom

Have you ever wondered what to do when there are time constraints? Olivia will demonstrate how to get maximum impact in a fraction of the time with her 20-minute foiling technique. Meanwhile, Nayaana returns to the stage to reveal her luscious lived-in color.

1:50 pm

The Stylist Reset

Protecting Your Energy with Amber TruebloodPalace Ballroom

Watch out for zombies—and vampires! Amber Trueblood takes the stage with tips on how to bolster your energy and happiness levels by protecting yourself from these draining creatures.

2:50 pm

Viral Styling

How To Get The Most Out Of Your Photos with Olivia & NathiPalace Ballroom

Amplify your social media photography and learn how to take captivating images. Nathi and Olivia return to the stage and demonstrate how to do fast transitional styles to get a variety of looks from the same model.

3:20 pm

Technique & Texture

Cutting Demos with Travis, Collin, and MikeyPalace Ballroom

Mikey, Collin, and Travis are ready to amplify your passion for haircutting. This session features a variety of techniques from razor-cut shags to precise layering. You’ll leave feeling reenergized, dazzled, and ready to master the art of cutting.

8:00 pm – 10:30 pm

BOND: Casino Royale

Palace Ballroom

Get ready for a night of drinks, gambling, and lots of fun. We’ll also be giving away prizes throughout the night!

Tuesday, June 28

9:00 am – 12:00 pm

Hands-On Workshop

Signature Cutting Concepts with Roshan

For the first time ever, we’re offering a hands-on cutting class. Learn precision cutting techniques from Roshan in this exclusive workshop as she demonstrates step-by-step how to create the perfect Bixie cut. A mannequin head will be provided, but come prepared with your own cutting tools.

This intimate class has limited space. Contact your Account Executive for details and to reserve your ticket.

10:00 am

Let’s Get Social

Growing Your Online Presence with Nayaana, Summer, Nathi, and DaylonPalace Ballroom

It’s time to amp up your social media game and start thinking like a brand. Learn how to create engaging content, cater to your audience, and build your business online. Nayaana, Summer, Nathi, and Daylon share their secrets to building a winning social media game plan.


Check out our FAQ page for attendees, connect with your Account Executive, or reach us at