INSTANT HEALING. LASTING STRENGTH.

GAME CHANGER

Revolutionary Haircare

What’s your hairprint?

Make every day your best hair day.

What do you need most? Click below...
  • HEALTHY, long lasting color
  • Intense REPAIR for damaged hair
  • More TIME between washes
  • Amped up VOLUME
  • An end to FRIZZ
  • High SHINE brilliance
RINZU®

Protect Your Color.

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PROTECT +TREAT

RINZU®

Protect Your Color.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements.
ARMURE®

Restore & Repair.

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NOURISH + REPAIR

ARMURE®

Restore & Repair.

Spring damaged hair back to healthy, vibrant, luxurious life with our restore and repair collection, formulated to mend and nurture.
CUBICA®

Last & Layer.

KENTE®

Brilliant Strength.

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STYLE + HOLD

CUBICA®

Last & Layer.

KENTE®

Brilliant Strength.

Have your style for an extra mile. Made to layer, these products provide just the right amount of hold when you need it, maintaining touchability and exceptional style memory.
BORATO®

Volume & Lift.

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BIG + BOLD

BORATO®

Volume & Lift.

Create big, bold, beautiful hair. Our volume and lift collection uses powerful antioxidants to increase strength and shine and deliver elegant, amplified body.
SATARA®

Everyday Essentials.

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HEALTHY + DIMENSIONAL

SATARA®

Everyday Essentials.

Get healthy, vibrant, dimensional hair – everyday. From cleansing and conditioning to styling and finishing, our everyday essentials are formulated to be versatile, nourishing and effective.
GAZAR®

Brilliant Shine.

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DAZZLE + SHINE

GAZAR®

Brilliant Shine.

Build brilliance from the inside out with nourishing products to rejuvenate hair that’s been dulled by harsh products and the daily grind.

Cocktail Hour

Tried, true, and tested to give you great hair, our 7 Wonders are the best …

GET THE LOOK

Stop traffic with this head turning cocktail for brilliant shine and luxurious hydration. Bringing together …

Slip into this easy style as you would your favorite pair of jeans and baby …

our style

Featured

7 Reasons Why It Might Be Time To Chop

You’ll look & feel fresh AF
There’s no denying a change to your look …

Featured

Easy how-to: braids

From boho twists to perfect plaits, braids are suddenly everywhere. If you are new to …

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Style SOS

7 quick ways to upgrade your ponytail

Casual is everything. And is there a more versatile, casual coif than the classic ponytail? …

lookbook