LUSH, BEAUTIFUL HAIR

Get to know OPTI

COMING SOON

Discover OPTI

TURN UP THE HEAT

Protect your hair

GORGEOUS HAIR AWAITS

Explore our collections

HELLO, HEALTHY!

Heal your hair

What’s your hairprint?

Make every day your best hair day.

Click below to find your personal hairprint for...
  • Longer lasting color
  • Repair for chemical damage and split ends
  • A blowout that lasts for days
  • Amped-up volume
  • Help taming frizz
  • Dazzling shine
RINZU®

Protect Your Color.

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PROTECT +TREAT

RINZU®

Protect Your Color.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements.
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ARMURE®

Restore & Repair.

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NOURISH + REPAIR

ARMURE®

Restore & Repair.

Spring damaged hair back to healthy, vibrant, luxurious life with our restore and repair collection, formulated to mend and nurture.
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CUBICA®

Last & Layer.

KENTE®

Strong Hold.

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STYLE + HOLD

CUBICA®

Last & Layer.

KENTE®

Strong Hold.

Have your style for an extra mile. Made to layer, these products provide just the right amount of hold when you need it, while maintaining workability, touchability, and exceptional style memory.
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BORATO®

Volume & Lift.

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BIG + BOLD

BORATO®

Volume & Lift.

Create big, bold, beautiful hair. Our volume and lift collection uses powerful antioxidants to increase strength and shine and deliver elegant, amplified body.
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SATARA®

Everyday Essentials.

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HEALTHY + DIMENSIONAL

SATARA®

Everyday Essentials.

Get healthy, vibrant, dimensional hair – everyday. From cleansing and conditioning to styling and finishing, our everyday essentials are formulated to be versatile, nourishing and effective.
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GAZAR®

Brilliant Shine.

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DAZZLE + SHINE

GAZAR®

Brilliant Shine.

Build brilliance from the inside out with nourishing products to rejuvenate hair that’s been dulled by harsh products and the daily grind.
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Cocktail Hour

Stop traffic with this head turning cocktail for brilliant shine and luxurious hydration. Bringing together …

GET THE LOOK

Slip into this easy style as you would your favorite pair of jeans and baby …

Beautiful, defined, natural curls beg to be touched with this combination. Bringing together TEXTURE cream …

our style

Cocktail Hour

Restore and Revive

Treat yourself to a relaxing treatment meant to nourish, restore and revive all types of …

Featured
Style SOS

Dry Scalp Cleanse and Condition Routine with Kat TV

Who:
Kat Trotter-Viterbo
Where:
Stylist at SEVEN Salon in Bellevue, WA; Owner at Seneca …

Featured
Science-based

Facts about Biotin, Straight from a Dermatologist

In the SATARA® OPTI biotin supplement, vitamins and essential fatty acids mingle to promote your …

lookbook