TURN UP THE HEAT

Discover HEAT DEFENSE

IT'S HERE!

Discover HEAT DEFENSE

GORGEOUS HAIR AWAITS

Explore our collections

HELLO, VOLUME!

DISCOVER BORATO

HEALTHY, VIBRANT, DIMENSIONAL HAIR

Our Style

LET'S GET TO KNOW EACH OTHER

Our Story

What’s your hairprint?

Make every day your best hair day.

Click below to find your personal hairprint for...
  • Longer lasting color
  • Repair for chemical damage and split ends
  • A blowout that lasts for days
  • Amped-up volume
  • Help taming frizz
  • Dazzling shine
RINZU®

Protect Your Color.

TRY

PROTECT +TREAT

RINZU®

Protect Your Color.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements.
LEARN MORE
ARMURE®

Restore & Repair.

TRY

NOURISH + REPAIR

ARMURE®

Restore & Repair.

Spring damaged hair back to healthy, vibrant, luxurious life with our restore and repair collection, formulated to mend and nurture.
LEARN MORE
CUBICA®

Last & Layer.

KENTE®

Strong Hold.

TRY

STYLE + HOLD

CUBICA®

Last & Layer.

KENTE®

Strong Hold.

Have your style for an extra mile. Made to layer, these products provide just the right amount of hold when you need it, while maintaining workability, touchability, and exceptional style memory.
LEARN MORE
BORATO®

Volume & Lift.

TRY

BIG + BOLD

BORATO®

Volume & Lift.

Create big, bold, beautiful hair. Our volume and lift collection uses powerful antioxidants to increase strength and shine and deliver elegant, amplified body.
LEARN MORE
SATARA®

Everyday Essentials.

TRY

HEALTHY + DIMENSIONAL

SATARA®

Everyday Essentials.

Get healthy, vibrant, dimensional hair – everyday. From cleansing and conditioning to styling and finishing, our everyday essentials are formulated to be versatile, nourishing and effective.
LEARN MORE
GAZAR®

Brilliant Shine.

TRY

DAZZLE + SHINE

GAZAR®

Brilliant Shine.

Build brilliance from the inside out with nourishing products to rejuvenate hair that’s been dulled by harsh products and the daily grind.
LEARN MORE

Style SOS

How to get a picture-perfect updo, every time.

GET THE LOOK

How to balance out styles when you’ve gone a bit overboard with products.

When humidity strikes and your curls start sagging, follow this easy fix to return your …

our style

Cocktail Hour

Restore and Revive

Treat yourself to a relaxing treatment meant to nourish, restore and revive all types of …

Featured
SEVEN steps

Double Braid Crown

One braided crown along the hairline might be done to death, but TWO? Now we’re …

SEVEN steps

Headband Hack

We get it. There are days when you just can’t. We asked SEVEN partner educator …

lookbook