#hellohelio

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#LoveYourBlonde

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Healthy Shine, Gorgeous Glow.

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Revolutionary Haircare

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INSTANT HEALING. LASTING STRENGTH.

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Turn Fine to Full.

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What’s your hairprint?

Make every day your best hair day.

What do you need most? Click below...
  • HEALTHY, long lasting color
  • Intense REPAIR for damaged hair
  • More TIME between washes
  • Amped up VOLUME
  • An end to FRIZZ
  • High SHINE brilliance
RINZU®

Protect Your Color.

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PROTECT +TREAT

RINZU®

Protect Your Color.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements.
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ARMURE®

Restore & Repair.

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NOURISH + REPAIR

ARMURE®

Restore & Repair.

Spring damaged hair back to healthy, vibrant, luxurious life with our restore and repair collection, formulated to mend and nurture.
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CUBICA®

Last & Layer.

KENTE®

Brilliant Strength.

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STYLE + HOLD

CUBICA®

Last & Layer.

KENTE®

Brilliant Strength.

Have your style for an extra mile. Made to layer, these products provide just the right amount of hold when you need it, maintaining touchability and exceptional style memory.
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BORATO®

Volume & Lift.

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BIG + BOLD

BORATO®

Volume & Lift.

Create big, bold, beautiful hair. Our volume and lift collection uses powerful antioxidants to increase strength and shine and deliver elegant, amplified body.
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SATARA®

Everyday Essentials.

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HEALTHY + DIMENSIONAL

SATARA®

Everyday Essentials.

Get healthy, vibrant, dimensional hair – everyday. From cleansing and conditioning to styling and finishing, our everyday essentials are formulated to be versatile, nourishing and effective.
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GAZAR®

Radiant Style.

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DAZZLE + SHINE

GAZAR®

Radiant Style.

Build brilliance from the inside out with nourishing products that rejuvenate and add playful texture to hair that’s been dulled by harsh products and the daily grind.
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Cocktail Hour

Blonde seemed like such a good idea, didn’t it? Until that perfectly cool hue turned …

GET THE LOOK

We are all for fighting the straightening/curling/blow drying fight some days, but sometimes you need …

You took everyone’s advice and hid from the summer sun under a hat, but now …

our style

Cocktail Hour
Featured

7 Reasons to Rock a Pixie

We all know that Pinterest predicted the pixie cut would be the hottest trend for …

Featured
Stylist Created

The Fresh, Free, Easy Look of SEVEN

Collabs make life more fun, and as we recently learned they can also make for …

Style SOS
Stylist Created

Embrace Your Natural Curl

If you are looking for easy hair, embracing your hair’s natural texture is an absolute …

lookbook