Stylist Recommended & Highly Rated
BESTSELLING PRODUCTS

Science + Nature
You want products that use natural ingredients. You need professional haircare products that work. We give you both. SEVEN products marry the highest-grade natural ingredients with modern technology to give you great, healthy, workable hair every day.
Our Ingredients
Ever hear of Kaolin clay? Abyssinian seed oil? We use these plus over 60 other natural ingredients, including botanicals and antioxidants, to give you hair that looks and feels healthy and weightless. Explore what’s in our products, from Aloe to Zinc, and how these ingredients give you gorgeous hair. See our full ingredient listhere.
Our Never List
Our haircare products are formulated without:
• Sodium Laureth Sulfate (SLES)
• Sodium Lauryl Sulfate (SLS)
• Parabens
• Dyes
• Formaldehyde
They are cruelty-free and color-safe, and use natural ingredients like avocado oil, Brazil nut oil and coconut oil to provide slip, softness, and shine.
From The Blog

How to Fix Flat Hair: The Hat Head Edition
You took everyone’s advice and hid from the summer sun under a hat, but now how do you fix your flat hair? We went straight to the top, asking styling experts Fabby Loera and Hattie Lingenfelter fo...

Top Tips to Combat Dry Hair During Winter Months
Winter can be especially harsh on hair, leaving it dry, brittle, and lifeless. However, with the right products and a natural approach to hair care, you can k...

Achieving High Shine Brilliance: Your Guide to Lustrous, Healthy Hair
High-shine, brilliantly glossy hair isn’t just about aesthetics—it’s a sign of healthy, well-nourished locks. Achieving that sought-after luster is possible with the right routine, products, and li...