Stylist Recommended & Highly Rated
OUR RECOMMENDATIONS
Science + Nature
You want products that use natural ingredients. You need professional haircare products that work. We give you both. SEVEN products marry the highest-grade natural ingredients with modern technology to give you great, healthy, workable hair every day.
Our Ingredients
Ever hear of Kaolin clay? Abyssinian seed oil? We use these plus over 60 other natural ingredients, including botanicals and antioxidants, to give you hair that looks and feels healthy and weightless. Explore what’s in our products, from Aloe to Zinc, and how these ingredients give you gorgeous hair. See our full ingredient listhere.
Our Never List
Our haircare products are formulated without:
• Sodium Laureth Sulfate (SLES)
• Sodium Lauryl Sulfate (SLS)
• Parabens
• Dyes
• Formaldehyde
They are cruelty-free and color-safe, and use natural ingredients like avocado oil, Brazil nut oil and coconut oil to provide slip, softness, and shine.
From The Blog
The Secret To Keeping Curly Hair Hydrated
Curly hair doesn't need layers of product—they need the right product. DEFINE high-moisture curl cream offers hydration and hold in one simple, silicone-free step, making it easier than ever to hyd...
Top Tips to Combat Dry Hair During Winter Months
Winter can be especially harsh on hair, leaving it dry, brittle, and lifeless. However, with the right products and a natural approach to hair care, you can k...
Achieving High Shine Brilliance: Your Guide to Lustrous, Healthy Hair
High-shine, brilliantly glossy hair isn’t just about aesthetics—it’s a sign of healthy, well-nourished locks. Achieving that sought-after luster is possible with the right routine, products, and li...