RINZU® HELIO violet conditioner

Banish Brassiness

Shield hair from the sun’s harmful rays and other environmental stressors with this nutrient and antioxidant-rich foundation spray. Enriched with sunflower seed to protect hair from UV induced free radicals, COVER supports the health and vibrancy of hair, preventing color fading and promoting resilience against the elements. It also speeds up blow-dry time and minimizes static while enhancing hair’s natural radiance and shine.


• Neutralizes yellow undertones and counters brassiness
• Provides instant softness, hydration, and shine
• Mistake-proof formula for worry-free application that won’t turn hair purple


Work a generous amount through clean, wet hair. Rinse thoroughly after 3-5 minutes.

Hair Type: Fine, Medium, Thick
Hair Texture: Straight, Wavy, Curly
Hair Concerns: Brassiness, Color Fading


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Key Ingredients
Should You Go Blonde?
Scent: SEVEN Luxe
Key Ingredient: Argan Oil

Sulfate Free
Paraben Free
Phthalate Free
Gluten Free
Cruelty Free
Certified American Made Beauty™
Created in a solar-powered lab
Eligible for free shipping with Auto Delivery
HELIO violet conditioner - for blonde hair and highlights
SEVEN Insider Event! Enjoy 20% Off Sitewide.
Watch a tutorial
Key Ingredients
Should You Go Blonde?
All ingredients

Hydrolyzed Quinoa: A complete protein that strengthens and repairs hair, soothes scalp irritation, protects against free radical damage, prevents breakage, and enhances shine. 

Pro Vitamin B5: A humectant that deeply hydrates and strengthens hair, soothes scalp irritation, increases volume, enhances shine, and detangles. 

Jojoba: A nutrient rich oil that seals in moisture, reduces frizz, balances oil production, and enhances shine. 

Chia Seed Oil: A rich source of omega-3 fatty acids, vitamins, and proteins that aid in nourishing and conditioning the scalp while also promoting healthy hair growth. 

Argan Oil: A rich source of vitamins, minerals, and antioxidants that hydrates and softens hair, increases elasticity, prevents breakage, and increases shine.

Has anyone not thought about going blonde? Blonde is beautiful, light, carefree and fun. However, blonde can also be a disaster—so the first question you want to ask yourself, and your colorist, is: “How blonde can I go?” We answer this question and more in our article on blonding.

Read More

Water (Aqua), Cetearyl Alcohol, Hydrolyzed Quinoa, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Fragrance (Parfum), PCA Glyceryl Oleate, Behentrimonium Chloride, Glycerin, Xylityl Sesquicaprylate, Propanediol, Panthenol (Pro-Vitamin B5), Lactic Acid, Phenoxyethanol, Citric Acid, Ext. Violet 2, Phytantriol, Simmondsia Chinensis (ORGANIC Jojoba) Seed Oil, Chia Seed Oil, Argania Spinosa Kernel (ORGANIC) Argan Oil, Ethylhexylglycerin

My hair feels so soft. I can’t stop touching it.

– Crystal

Before & After

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Color Protect.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements. The RINZU Collection features shampoos and conditioners, violet  toning systems, and uv sprays designed to protect and nourish color-treated hair.

Cocktail Hour

balanced hair treatment mask

Diagnosing and Fixing Overhydrated Hair

Diagnosing and Fixing Overhydrated Hair


Using purple shampoo on blonde hair

Using purple shampoo on blonde hair