RINZU® HELIO violet shampoo

With deeply saturated, violet color, Rinzu® HELIO violet shampoo is as powerful as it is elegant, keeping blondes bombshell-bright, countering brassiness and neutralizing yellow undertones as it gently cleanses and repairs – delivering instant softness, blonde toning, hydration, and shine.

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Styling Tips
Video: All about HELIO
Scent: SEVEN Luxe

Sulfate Free
Paraben Free
Phthalate Free
Gluten Free
Cruelty Free
Certified American Made Beauty™
Created in a solar-powered lab
Eligible for free shipping with Auto Delivery
HELIO violet shampoo - keeps blondes bombshell-bright
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Watch a tutorial
Styling Tips
Video: All about HELIO
All ingredients

Directions:
We recommend using HELIO 1-2 times a week. Simply wash 

Whether you’ve gone blonde all over or have a few face-framing highlights, this deep purple shampoo is engineered to stop brassiness, while returning hair to healthy radiance.

You may have heard of purple shampoo for blonde hair, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO counteracts the brassiness that occurs as part of the bleaching process. HELIO tones down warm yellow to a cool, ashy blonde. The lighter your blonde, the more distinct the results you will see from violet toning.

Tips from our stylists:

  • Try alternating your cleansing/conditioning routine between HELIO and regular usage of BOND shampoo to give your blonde everything it needs to thrive – strength, moisture, color retention and brightness.
  • Worried about putting something this dark in your hair? We get it! HELIO has been formulated to carefully deliver anti-brass results without risk of over-saturation.
  • Do you need purple conditioner too? The short answer is YES. To optimize blonde hair and highlights, you need a blonde conditioner formulated specifically for your needs. HELIO violet conditioner brings healing to your blonde while sealing in the toning properties of the system.

Water (Aqua), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Sodium Lauroyl Sarcosinate, Glycol Distearate, Glycerin, Propanediol, Panthenol (Pro-Vitamin B5), Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Laureth-4, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), PCA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Threonine (L-Threonine), Proline (L-Proline), Isoleucine (L-Isoleucine), Alumina, Silk Amino Acids, Lycium Barbarum (Goji) Fruit Extract, Tetrasodium EDTA, Phenylalanine (L-Phenylalanine), Histidine (L-Histidine), Helianthus Annus (Sunflower) Flower Extract, Camellia Sinensis (White Tea) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Lactic Acid

My pale yellow hair looks bright and shiny. LOVE the smell.

– Natalie, Sr. Stylist, SEVEN salon

Before & After

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RINZU®

Color Protect.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements. The RINZU Collection features shampoos and conditioners, violet  toning systems, and uv sprays designed to protect and nourish color-treated hair.

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Choosing the proper shampoo

Which shampoo is the best for your hair?

Which shampoo is the best for your hair?

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Sulfates are bad for hair, and this article explains why. SEVEN hair products do not contain sulfates.

The skinny on sulfates.

The skinny on sulfates.

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Using purple shampoo on blonde hair

Using purple shampoo on blonde hair

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