VIOLET Blonde Shampoo

Brass doesn't stand a chance.

This is the violet shampoo that does the job without turning your hair purple. Reflecting the vibrant hues of Rinzu jacquard fabric, this toning shampoo uses silk amino acids and a precisely calibrated violet pigment to neutralize brassiness and yellow undertones in blonde and silver hair. It tones, cleanses, hydrates, and adds shine all in one wash. Leave it in for two minutes for a subtle refresh or five for a deeper tone. Either way, your blonde stays bright, cool, and beautifully polished.

Is it for you?

• Hair Type: Fine, Medium, Thick
• Hair Texture: Straight, Wavy, Curly
• Hair Concerns: Brassiness, Color Fading, Dryness

Key Ingredients: 

• Silk Amino Acids: Rebuild and protect damaged hair with excellent moisture-binding properties, leaving hair stronger, softer, and more luminous.
• Ext. Violet 2: A precisely calibrated violet pigment that neutralizes yellow and brassy tones in blonde and silver hair without over-saturation.
• White Tea Extract: A potent antioxidant that helps block DHT, preventing premature hair loss, strengthens hair, and restores natural shine.
• Green Tea Extract: An antioxidant that gently detoxes and soothes the scalp, stimulates blood circulation, mends split ends, and promotes healthy hair growth.

• Neutralizes yellow undertones and counters brassiness in blonde and silver hair
• Mistake-proof formula delivers anti-brass results without risk of over-toning
• Silk amino acids strengthen and repair while delivering softness and shine
• Nourishes and hydrates color-treated hair with every wash

Wet hair, lather well, and leave in for 2-5 minutes depending on level of color toning desired. Rinse thoroughly. Follow with conditioner.

Water (Aqua/Eau), Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Sodium Lauryl Sulfoacetate, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Phenoxyethanol, Glycol Distearate, Sodium Lauroyl Sarcosinate, Glycerin, Panthenol, Propanediol, Laureth-4, Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Xylityl Sesquicaprylate, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), Ethylhexylglycerin, PCA, Tetrasodium EDTA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Isoleucine (L-Isoleucine), Proline (L-Proline), Threonine (L-Threonine), Alumina, Silk Amino Acids, Sodium Lauryl Glucose Carboxylate, Histidine (L-Histidine), Phenylalanine (L-Phenylalanine), Lauryl Glucoside, Lecithin, Superoxide Dismutase, Camellia Sinensis (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Lycium Barbarum (Goji) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Lactic Acid

• Sulfate Free
• Paraben Free
• Phthalate Free
• Gluten Free
• Leaping Bunny Certified - Cruelty Free
• Certified American Made Beauty™
• Created in a solar-powered lab

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