RINZU® HELIO violet shampoo

A violet toning shampoo that keeps blondes bombshell-bright, countering brassiness and neutralizing yellow undertones as it gently cleanses and delivers instant softness, hydration, and shine.

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Styling Tips
Scent: SEVEN Luxe
Created in a solar-powered lab
Certified American Made Beauty™
SLS and SLES Free
Paraben Free
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Cruelty Free
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My pale yellow hair looks bright and shiny. LOVE the smell.

– Natalie, Sr. Stylist, SEVEN salon

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Styling Tips

We recommend using HELIO 1-2 times a week.

Whether you’ve gone blonde all over or have a few face-framing highlights, the HELIO system is engineered to stop brassiness, while returning hair to healthy radiance.

You may have heard of purple shampoo, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO counteracts the brassiness that occurs as part of the bleaching process. The perfect blonde shampoo, HELIO tones down warm yellow to a cool, ashy blonde. The lighter your blonde, the more distinct the results you will see from violet toning.

Try alternating your cleansing/conditioning routine between HELIO and regular usage of BOND to give your blonde everything it needs to thrive – strength, moisture, color retention and brightness.

Worried about putting something this dark in your hair? We get it! HELIO has been formulated to carefully deliver anti-brass results without risk of over-saturation.

Do I need purple conditioner too? The short answer is YES. To optimize blonde hair and highlights, you need a blonde conditioner formulated specifically for your needs. HELIO violet conditioner brings healing to your blonde while sealing in the toning properties of the system.

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Color Protect.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements.