RINZU® HELIO violet shampoo

Banish Brassiness

Keep blonde hair bright with this violet toning shampoo. HELIO was specially designed to counter brassiness and neutralize yellow undertones in blonde hair, all while gently cleansing and infusing hair with softness, hydration, and shine. With a powerful blend of amino acids and Pro Vitamin B5, this nourishing shampoo not only tones blonde hair, but also repairs and strengthens tresses, making it a must-have addition for natural or processed blondes that want to stay cool and bright.


• Neutralizes yellow undertones and counters brassiness
• Provides instant softness, hydration, and shine
• Mistake-proof formula for worry-free application that won’t turn hair purple


Wet hair, lather well, and leave in for 2-5 minutes depending on level of color toning desired. For best results, follow with HELIO conditioner.

Hair Type: Fine, Medium, Thick
Hair Texture: Straight, Wavy, Curly
Hair Concerns: Brassiness, Color Fading


Watch a tutorial
Key Ingredients
Should You Go Blonde?
Scent: SEVEN Luxe

Sulfate Free
Paraben Free
Phthalate Free
Gluten Free
Cruelty Free
Certified American Made Beauty™
Created in a solar-powered lab
Eligible for free shipping with Auto Delivery
HELIO violet shampoo - keeps blondes bombshell-bright
Watch a tutorial
Key Ingredients
Should You Go Blonde?
All ingredients

Patented Amino Acid Blend: Patented complex of 15 ingredients designed to strengthen, moisturize, and increase color retention

Green Tea: An antioxidant that gently detoxes and soothes the scalp, stimulates blood circulation in the scalp, mends split ends, and promotes healthy hair growth. 

Silk Amino Acids:  Rebuilds and protects damaged hair, with excellent moisture-binding properties

Sunflower Seed: An antioxidant plant extract that protects against UV induced free radical damage, prevents hair breakage, smooths split ends, enhances softness, and controls frizz. 

White Tea: An antioxidant that helps block dihydrotestosterone (DHT), preventing premature hair loss, strengthens hair, and restores natural shine.

Has anyone not thought about going blonde? Blonde is beautiful, light, carefree and fun. However, blonde can also be a disaster—so the first question you want to ask yourself, and your colorist, is: “How blonde can I go?” We answer this question and more in our article on blonding.

Read More

Water (Aqua), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Sodium Lauroyl Sarcosinate, Glycol Distearate, Glycerin, Propanediol, Panthenol (Pro-Vitamin B5), Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Laureth-4, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), PCA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Threonine (L-Threonine), Proline (L-Proline), Isoleucine (L-Isoleucine), Alumina, Silk Amino Acids, Lycium Barbarum (Goji) Fruit Extract, Tetrasodium EDTA, Phenylalanine (L-Phenylalanine), Histidine (L-Histidine), Helianthus Annus (Sunflower) Flower Extract, Camellia Sinensis (White Tea) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Lactic Acid

My pale yellow hair looks bright and shiny. LOVE the smell.

– Natalie, Sr. Stylist, SEVEN salon

Before & After

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Color Protect.

Give your colored hair a new ally. Our nourishing and moisturizing color-preserving collection safeguards color-treated tresses from heat and the elements. The RINZU Collection features shampoos and conditioners, violet  toning systems, and uv sprays designed to protect and nourish color-treated hair.

Cocktail Hour

Choosing the proper shampoo

Which shampoo is the best for your hair?

Which shampoo is the best for your hair?

Sulfates are bad for hair, and this article explains why. SEVEN hair products do not contain sulfates.

The skinny on sulfates.

The skinny on sulfates.


Using purple shampoo on blonde hair

Using purple shampoo on blonde hair