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Choosing fragrance for hair products is both an art and a science. Here are a few of our favorite scent combinations that make you fall in love with our products.

Hair Detox 101: Chelating vs. Clarifying Shampoo
Buildup on hair is caused by a variety of factors including product residue, chemical processes, color treatments, chlorine, and even harsh minerals in your water source. While buildup is normal in...

Procapil®, Capixyl™, and the Fight Against Hair Loss
Say goodbye to hair loss worries and hello to healthier, fuller hair with SATARA® OPTI shampoo & conditioner from SEVEN® haircare. We understand the struggle of hair thinning and hair loss, and...

Long-Lasting Hair Repair: Tips and Products for Healthy, Resilient Hair
Achieving and maintaining healthy, resilient hair requires a dedicated care routine and the right products. Hair can suffer from various types of damage, and the key to lasting repair is understand...

How to Prevent Grey Hair: The Ultimate Guide with OPTI serum
How to prevent grey hair using vegan ingredients that are healthy and toxic-free.

Restore and revive tired tresses with an ultra-hydrating combination that will conjure the feels of a spa retreat from the comfort of your own home.

Does your hair have too much protein — or not enough?
If you are dealing with brittle hair or breakage, there is almost certainly damage. In addition there could be an imbalance of moisture and protein in your hair that is contributing to the problem....

Tried, true, and tested to give you great hair, our 7 Wonders are the best haircare products you can find. A foolproof lineup of cleansing, conditioning, styling, and wellness products, they are de...

The Benefits of Sulfate-Free Haircare with SEVEN
Sulfate-free haircare isn’t just a passing trend; it’s a move towards healthier, more resilient hair. Sulfates, such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are common ing...

Diagnosing and Fixing Overhydrated Hair
This may come as a surprise, but dry hair can actually be caused by overhydration. Overhydrating your hair can actually make your hair feel dryer over time. In the pursuit of perfectly balanced and...