HELIO violet shampoo

Banish Brassiness

A violet toning shampoo that neutralizes brassiness and yellow undertones in blonde hair while delivering softness, hydration, and shine. 

Keep blonde hair bright with this violet toning shampoo. HELIO was specially designed to counter brassiness and neutralize yellow undertones in blonde hair, all while gently cleansing and infusing hair with softness, hydration, and shine. With a powerful blend of amino acids and Pro Vitamin B5, this nourishing shampoo not only tones blonde hair, but also repairs and strengthens tresses, making it a must-have addition for natural or processed blondes that want to stay cool and bright.

Scent: SEVEN Luxe 

Benefits

• Neutralizes yellow undertones and counters brassiness
  
• Provides instant softness, hydration, and shine
  
• Mistake-proof formula for worry-free application that won’t turn hair purple

Directions

Wet hair, lather well, and leave in for 2-5 minutes depending on level of color toning desired. For best results, follow with HELIO conditioner.

Needs

• Hair Type: Fine, Medium, Thick
  
• Hair Texture: Straight, Wavy, Curly
  
• Hair Concerns: Brassiness, Color Fading

• Sulfate Free
• Paraben Free
• Phthalate Free
• Gluten Free
• Vegan
• Dye Free
• Cruelty Free
• Certified American Made Beauty™
• Created in a solar-powered lab

Patented Amino Acid Blend: Patented complex of 15 ingredients designed to strengthen, moisturize, and increase color retention

Green Tea: An antioxidant that gently detoxes and soothes the scalp, stimulates blood circulation in the scalp, mends split ends, and promotes healthy hair growth. 

Silk Amino Acids:  Rebuilds and protects damaged hair, with excellent moisture-binding properties

Sunflower Seed: An antioxidant plant extract that protects against UV induced free radical damage, prevents hair breakage, smooths split ends, enhances softness, and controls frizz. 

White Tea: An antioxidant that helps block dihydrotestosterone (DHT), preventing premature hair loss, strengthens hair, and restores natural shine.

Has anyone not thought about going blonde? Blonde is beautiful, light, carefree and fun. However, blonde can also be a disaster—so the first question you want to ask yourself, and your colorist, is: “How blonde can I go?” We answer this question and more in our article on blonding.

Read More

Water (Aqua), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Sodium Lauroyl Sarcosinate, Glycol Distearate, Glycerin, Propanediol, Panthenol (Pro-Vitamin B5), Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Laureth-4, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), PCA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Threonine (L-Threonine), Proline (L-Proline), Isoleucine (L-Isoleucine), Alumina, Silk Amino Acids, Lycium Barbarum (Goji) Fruit Extract, Tetrasodium EDTA, Phenylalanine (L-Phenylalanine), Histidine (L-Histidine), Helianthus Annus (Sunflower) Flower Extract, Camellia Sinensis (White Tea) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Lactic Acid

We are pleased to offer free standard shipping to US addresses on all orders $45 and above.