Style SOS

How blonde can I go?

Has anyone not thought about going blonde? Blonde is beautiful, light, carefree and fun. However, blonde can also be a disaster, so the first question you want to ask yourself (and your colorist) is: “How blonde can I go?”

The answer involves the color you start with, whether or not there is already color deposited on your hair, what state it is currently in, and – importantly – how committed you are to upkeep. Ultimately, whether you have beige or atomic blonde in mind, the bleaching process will mean opening up the cuticle of your hair, increasing porosity, and damaging the keratin bonds which are so important to your hair’s health, so it is important to understand if you are ready for what it will take to maintain gorgeous, healthy blonde.

Are you ready? Read below for the questions you must ask yourself before going blonde. And, when you take the plunge, tips for getting the healthy blonde you deserve.

The evolution of a healthy blonde

Scroll through the images below to see how Master Colorist Charlie Murphy took her client from deep cocoa to dynamite blonde in multiple sessions, focusing on repair and getting gorgeous depth of color at every turn. 

The “how blonde can I go?” checklist

If it is blonde or bust, we support your babylight and balayage dreams! Even more, we got our favorite colorists to make us a must-do checklist for living happily ever blonder. 

1. Have a healthy blonde game plan.

Find a great colorist and ask them to help you set expectations. How blonde you go and how many steps it takes you to get there will really vary based on your current color and hair characteristics.

“Asking for expert advice from your stylist is vital to your long-term hair coloring success. Whether you are a brand new client or have been with your stylist for years, take time to consult with them on your color goals, and plot out your brilliantly-hued future together.”
– Deanna Burnette-Doty, Master Colorist

2. Step it out.

If you like to go back and forth between dark and light (and dark again), take the lightening process in steps.  

“Keep your hair healthy! Start slow, by incorporating highlights around your face at your first spring visit to the salon. Build in color as the season rolls on. By the time summer approaches you will have healthy, blonder hair, and if need be you can always give it an extra push with a mid-summer ultra-blonde balayage.”
– Francisco Hernandez, Master Stylist (and healthy blonde expert)

3. Make the right choice for you.

Once you have consulted with your colorist, align on what’s realistic for you. Does your hair goal match your lifestyle?

“You have to ask yourself how many times you want to come in and out of the salon. Are you ok with high maintenance hair?”
– Charlie Murphy, Wella Master Colorist

4. Check your account.

Going healthy blonde is expensive, so talk about the money! Your colorist knows your history going back 3 boyfriends ago. You talk about everything else, so this one should be easy.

“Don’t ever be afraid to discuss money! Color is a commitment and there are multiple solutions, so be informed about your financial obligations as well as your at home maintenance!”
– Deanna Burnette-Doty, Master Colorist

5. Keep it cool.

If you are going multiple shades lighter, a brassy yellow tone can easily sneak into your hair. Your colorist will likely do a toning treatment before your service is done, but a purple shampoo will be vital for at home maintenance. The HELIO system includes violet shampoo and violet conditioner, saturated with a high level of pigment so your ashy locks don’t go lemon. Want more details on how violet shampoo and conditioner work? Head here! 

6. Repair your hair.

When bleaching, your salon service should include a reparative step, but don’t let it stop there.  

“I won’t let a color client leave the salon without the KENTE BOND system which ensures that the hair stays healthy at home.“
– Chu Emery, Sr. Stylist

The KENTE BOND system is simply the best salon product out there to repair hair. More than just a treatment for dry hair, the BOND shampoo, BOND conditioner, and BOND reparative spray are each carefully formulated to magnify the result of the others. The system restores fragile tresses using positively charged “smart” ingredients that are attracted to specific areas of need on negatively charged, damaged hair. It’s an investment that means you get healthy blonde without breakage.  

Not sure what system is best? If you can’t decide between a violet shampoo, violet conditioner, and reparative system like BOND, mix it up. We recommend Helio 1x per week. On your second wash, use BOND. Either way, always follow your cleansing routine with a spritz of BOND reparative spray to seal the cuticle and lock in healing.

Related products
HELIO toning system - shampoo and conditioner specifically for blonde hair
RINZU® HELIO toning system
HELIO violet conditioner - for blonde hair and highlights
RINZU® HELIO violet conditioner
HELIO violet shampoo - keeps blondes bombshell-bright
RINZU® HELIO violet shampoo