Procapil®, Capixyl™, and the Fight Against Hair Loss

Say goodbye to hair loss worries and hello to healthier, fuller hair with SATARA® OPTI shampoo & conditioner from SEVEN® haircare. We understand the struggle of hair thinning and hair loss, and that’s why we designed a cleansing set with a powerful blend of rich vitamins, reparative proteins, and amino acids clinically proven to fight follicle aging and protect against hair loss. 

At the core of OPTI are two natural powerhouse ingredient complexes: Capixyl™ and Procapil®. These patented ingredients are composed of natural compounds that promote hair growth, thicken brittle and thinning hair, and increase hair retention. They achieve this by safeguarding and protecting hair follicles, which extends the anagen (growth) phase of the hair cycle while simultaneously minimizing the telogen (resting) phase. The result? An elongated hair growth period that helps hair flourish and produces thicker, fuller, and healthier looking strands.

The Hair Growth Cycle

The hair growth cycle consists of four distinct phases: anagen (growth), catagen (transition), telogen (resting), and exogen (shedding).

The hair growth cycle consists of four distinct phases: anagen, catagen, telogen, and exogen. During the anagen phase, your hair follicles are in an active growth state, producing new hair cells that lengthen hair strands. This phase typically lasts between three to ten years, varying from person to person. Interestingly, each individual’s hair has a maximum length it can reach without assistance. With the remarkable OPTI set, you can extend the growth cycle, allowing your hair to flourish beyond that limit. 

The catagen phase follows, a brief transitional period when the hair follicle undergoes a rest, preparing to shed the old hair. Then, the telogen phase takes center stage as your hair enters a resting period, during which the old hair is shed, and the follicles pause before reawakening for a fresh growth cycle. Finally, the exogen phase allows the new hair to emerge and continue the cycle starting back at the anagen phase.

What Causes Hair Loss?

One prominent factor contributing to hair loss is DHT (Dihydrotestosterone), a hormone that shortens the hair growth cycle, leading to the production of progressively thinner and finer hair strands. As the hair becomes thinner, it can no longer remain anchored in the follicle and begins to shed, resulting in hair thinning and loss in both men and women. 

Other factors that can contribute to hair loss include:

  • Poor Circulation: Limited blood flow to the scalp can compromise the delivery of nutrients to hair follicles, affecting hair health and growth.
  • Age: the natural hair growth cycle may slow down during aging, resulting in thinner hair
  • Genetics: a family history of hair thinning and hair loss

Capixyl™: A Gentle Amino Acid Complex for Promoting Hair Growth

Discover Capixyl™, a cutting-edge patented ingredient with proven scientific efficacy in reducing hair loss and stimulating hair growth. Capixyl™ offers a natural and reliable solution for achieving thicker, fuller hair. 

It targets the root causes of hair loss by addressing three major factors:

  • Clinically proven to increase the density of hair follicles in the anagen phase by 46%*
  • Prevents hair thinning and miniaturization by blocking DHT and promoting thicker hair bulbs
  • Stimulates collagen production leading to improved anchoring of hair follicles to the scalp and reducing the risk of hair shedding

*Based on a 4-month clinical study on 30 participants conducted by an independent laboratory.

Procapil®: Nature’s Answer To Hair Loss

Meet Procapil®, a plant-based compound that has garnered recent attention for its ability to reduce hair loss and promote hair growth. In fact, it’s clinically proven to reduce hair loss by 58%.* Its proprietary blend of ingredients targets the main culprits of hair loss, including poor scalp circulation, follicle aging, and the damaging effects of DHT.

Procapil’s hair-restoring magic works in three core areas:

  • Stimulating blood flow to the hair follicles, invigorating hair growth and preventing hair loss
  • Countering the effects of follicle aging, improving the strength and resilience of hair
  • Blocking the enzyme responsible for producing DHT, a potent hormone responsible for hair loss in men and women

*Based on a 4-month clinical study on 35 participants conducted by an independent laboratory. 

Capixyl™ and Procapil® vs. Minoxidil: A Natural Advantage

Wondering how Capixyl™ and Procapil® compare to the widely-used Minoxidil? Here’s what sets them apart:

Capixyl™ and Procapil® consist of natural ingredients, formulated for those seeking gentle, yet effective solutions for hair loss concerns. In fact, Procapil® was clinically proven to be just as effective as Minoxidil. These powerful ingredients do more than just combat hair loss—they also soothe your scalp and stimulate blood circulation, nurturing overall hair health. It’s all about providing you with the safest and most effective care for your hair.

The SEVEN® promise

SATARA® OPTI shampoo and conditioner proudly contain Capixyl™ and Procapil®, providing a natural approach to combating hair thinning and hair loss. Plus, all of SEVEN’s products are cruelty-free, devoid of harmful chemicals, and formulated and rigorously tested to ensure the most effective ingredients for your hair’s health.


Amino Acids: Building blocks of proteins that play a vital role in hair structure and growth

Anagen Phase: The active growth phase of the hair cycle when the hair follicle produces new hair cells, leading to visible hair growth.

Anti-inflammatory: A property that reduces inflammation and irritation on the scalp, creating an optimal environment for hair growth

Capixyl™: A DHT blocking amino acid complex that reduces free radicals that damage hair, promoting natural hair growth. Capixyl™™ strengthens hair bulbs, anchoring them firmly in their follicles, and improves the overall health and vitality of hair.

Catagen Phase: The transitional stage of the hair growth cycle, following the anagen phase. 

Cruelty Free: Products that are not tested on animals and promote ethical treatment in the beauty industry.

DHT (Dihydrotestosterone): A hormone derived from testosterone that can contribute to hair loss by shrinking hair follicles.

Exogen Phase: The final stage of the hair growth cycle during which the old hair shaft is shed from the scalp to make way for new hair growth.

Hair Anchoring: The firm attachment of hair roots to the follicles, which helps prevent hair shedding

Hair Follicle: A small, tube-like cavity within the skin that surrounds the root of a hair strand, playing a crucial role in the hair growth cycle by nourishing and supporting hair development.

Hair Miniaturization: The process in which hair follicles shrink over time due to the influence of hormones like DHT.

Hair Shedding: The natural process of hair falling out as part of the hair growth cycle.

Minoxidil: A widely used pharmaceutical synthetic compound for hair loss treatment. 

Procapil®: A DHT blocking, plant-based alternative to Minoxidil that stimulates hair growth and strengthens hair by providing oxygen and nourishment to hair follicles.

Telogen Phase: The resting phase of the hair cycle when the hair follicle remains dormant, and the hair strand is shed before the follicle re-enters the anagen phase to start a new growth cycle.

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