Style SOS

Style SOS: How often should I wash my curly hair?

We get asked this question a lot, and it is an important one. When it comes to waves and spirals, easy styling starts with how you cleanse.

Choosing the best shampoo for curly hair is essential. But before we get to what shampoo to use for curls, we should talk first about how often you are shampooing.

Curls tend to be dry, and are often more porous and susceptible to breakage. Naturally, you may want to shampoo a little less. “Less” does not mean never, however. Master Stylist Stevie Lyons puts it this way:

A lot of women with curly hair just want to rinse the hair. They end up with scalp build up which can turn into other issues – like waxy dandruff, or product buildup that looks like cradle cap. You can even experience more hair shedding because you are suffocating the follicle.”

– Stevie Lyons, Master Stylist

Shampoo for curly blonde hair

The most important takeaway from this is that shampooing does not equal over-shampooing. Generally 1-3 times/week is the sweet spot. If you have curly hair, however, it is extra important to wash with a gentle, hydrating shampoo, and always condition to get the cuticle closed and keep the scalp healthy.

Also, you want to confirm that a few things are not in your shampoo. Like parabens and aggressive sudsers like Sodium Lauryl Sulfate and Sodium Laureth Sulfate (also known as SLS and SLES or simply “sulfates”). As part of our commitment to clear beauty, SEVEN® haircare products are all paraben and sulfate (SLS/SLES) free. You can get the skinny about sulfates and your hair here, or read below to determine the perfect shampoo for your hair type.

The Best Shampoos for Curly Hair.


COLOR – A high moisture shampoo for color treated hair and more.

shampoo for color treated hair

COLOR is specifically formulated to preserve your hair color, and anyone who has invested serious money for balayaged perfection should want this because getting a few extra weeks out of your color is money in the bank. What you might not know is that COLOR is the most moisturizing of our shampoos. Rich with sweet almond, aloe and quinoa, COLOR is the best shampoo for dry curly hair and should be in regular rotation for anyone with super dry locks.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Great for daily use
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop COLOR shampoo

BOND – Your path to curly hair repair.

Kente Bond reparative shampoo

On Byrdie.com’s top 10 list for repairing split ends, BOND shampoo uses positively charged ‘smart ingredients’ as a potent foundation for healing. This is our most advanced reparative cleanser and should be your first stop on the road back to healthy hair.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Use every other wash to build strength and reduce breakage
√ Fragrance – Signature SEVEN (Amber and damask rose)

Shop BOND shampoo


HELIO – The best blonde shampoo for curls.

Rinzu Helio Violet Shampoo for blonde toning

With deeply saturated color, HELIO violet shampoo is as powerful as it is elegant. Whether you are blonde all over or have highlights, you can keep your blonde naturally curly hair bombshell-bright, extinguish brassiness, and neutralize yellow tones without sacrificing softness, hydration, and shine. Get to know more about HELIO here. And see its blonde hair toning effects in action here.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Use as often as needed to keep hair cool and to eliminate brassiness
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop HELIO violet shampoo


choosing Kente bond reparative conditioner for color treated hair


The Best Conditioners for Curly Hair.


BOND – Our #1 favorite conditioner for curls.

Kente Bond reparative conditioner for damaged hair

Here’s the deal: If you have curly hair, you should be using BOND conditioner. With a near clinical level of Pro Vitamin B5 and ‘smart ingredients’ that target and seal the cuticle where it has been damaged, BOND conditioner is exactly what your curly hair needs. Of course, we love our other conditioners too! They have a lot going for them. However, we recommend that BOND be part of your conditioning regime whether that is after every wash, or every other because we have formulated it to be the very best conditioner for curly hair. 

√ Sulfate (SLS/SLES) free, cruelty free
√ High in cysteine amino acid complex adds resilience
√ Near clinical level of Pro Vitamin B5 for moisture
√ Fragrance – Signature SEVEN (Amber and damask rose)

Shop BOND conditioner

COLOR – Conditioner for color treated curls.

Rinzu conditioner for color treated hair

Like COLOR shampoo, COLOR conditioner is formulated to preserve your hair color. It is also very hydrating, so curls naturally love it. Additionally, sea buckthorn promotes healthy hair follicles while aloe vera combats frizz.

√ Sulfate (SLS/SLES) free, cruelty free
√ With sea buckthorn for healthy hair follicles
√ Extends the life of hair color while it hydrates
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop COLOR conditioner

HELIO – Yes, you need a purple conditioner.

rinzu helio violet conditioner for blonde toning

Do you need a purple conditioner? Well..are you blonde? If so, then the answer is probably yes. HELIO violet conditioner is formulated to combat yellow brassiness in bleached hair. That is great. What is better is that HELIO is an amazing conditioner. Those “smart ingredients” we mentioned are in the BOND conditioner? Yeah, they are in HELIO violet conditioner too, and wow does it make your hair shiny! Blondes, lucky you. Keep HELIO conditioner in high rotation.

√ Sulfate (SLS/SLES) free, cruelty free
√ With chia, jojoba, and organic argan oil
√ Hydration + blonde toning
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop HELIO violet conditioner

LEAVE-IN – The Best Leave In Conditioner for Curly Hair

detangling moisturizing leave-in conditioner

Using the best leave-in conditioner is as essential as getting a great haircut. Use it to detangle, hydrate and seal the cuticle after you cleanse and condition. Or, whenever you need a blast of hydration and definition, spritz this emollient-rich leave in spray conditioner for curly hair through dry tresses, focusing on the ends. Loop around your finger following the natural curl pattern to form curls and allow them to air dry.

√ Sulfate (SLS/SLES) free, cruelty free
√ Use on wet or dry curly hair
√ With organic argan oil
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop LEAVE-IN conditioner spray

Bonus! The Best Styling Products for Curly Hair.

Want more? Head here if you want the rundown on what ingredients and styling products are best (and worst) for curls, and here if you want tips on how celeb stylist Tyson Daniel styled curls in our recent photoshoot.

Related products
LEAVE-In conditioner spray - detangles, fights frizz, and moisturizes
GAZAR® LEAVE-IN conditioner spray
KENTE® BOND reparative system
HELIO violet shampoo - keeps blondes bombshell-bright
RINZU® HELIO violet shampoo
COLOR conditioner - perfect for bleached, dyed, or color-treated hair
RINZU® COLOR conditioner