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Which shampoo is right for you?

Picking the right shampoo for your hair can be daunting. The first important factor, of course, is whether or not it cleans well. If you are only shampooing once or twice a week for instance, you want an effective cleanse, but you definitely don’t want something that will strip your hair.

After that, you want to focus on result. Are you seeking shine? More volume? Repair? All of these things can be addressed starting with your shampoo.

Finally, you want to confirm that a few things are not in your shampoo. Like parabens and aggressive sudsers like Sodium Lauryl Sulfate and Sodium Laureth Sulfate (also known as SLS and SLES). As part of our commitment to clear beauty, SEVEN® haircare products are all paraben and sulfate (SLS/SLES) free. You can get the skinny about sulfates and your hair here, or read below to determine the perfect shampoo for your hair type.

sulfate free shampoo

How to pick the right shampoo.

Now that you know what to consider, where to start? For instance, if you have color-treated hair, what is more important to address first? Damage, dryness, or color retention? If you want volume and shine, do you have to choose one or the other?

The general rule is addressing scalp care and hair damage first. Next think about prevention and secondary needs like color retention and volume.

Luckily, SEVEN® products often do double duty. All of them help with shine for instance, and most give flat hair body. We also recommend alternating different shampoos from one wash to the next. Here is how to pinpoint your new favorites and figure out how to start styling from the shampoo bowl.

The perfect clean: SEVEN® shampoos.

CLARIFY – The Fresh Start Clarifying Shampoo.

Our lightest weight cleanser, this clarifying shampoo detoxifies the scalp and eliminates buildup from hard water minerals, pollutants, excess oils, and styling products. Excellent for swimmers and anyone whose hair is duller than it should be.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Use monthly or weekly for a deep clean, fresh scalp, and high volume at the root

√ For color-treated hair, use no more than monthly or right before your next color service
√ Fragrance – Naturally fragranced with rosemary and eucalyptus essential oils


Shop CLARIFY shampoo

VOLUME – Big, ultra clean, high volume hair.

volume shampoo

Lightweight and a great cleanser, this celeb stylist favorite has a rich, gentle lather that cleans, amps up volume, and hydrates. If your scalp tends to be oily, VOLUME is a great option. Or do a first shampoo with VOLUME for deep clean and lift, then follow with BOND, HELIO, or COLOR to get extra healing and color care results. 

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Great for daily use
√ Fragrance – Wild jasmine pomegranate

Shop VOLUME shampoo

7-DAY – For Any Day and Every Day.

An elevated daily shampoo for all hair types and textures, 7-DAY cleanses gently while providing the perfect combination of shine, body, strength and moisture every time you wash. If you honestly don’t know what your hair needs, go with 7-DAY. It does it all.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing, color safe
√ Use if you are a frequent washer
√ Aqua Lily

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HELIO – Attention all blondes! The (better than) purple shampoo for blonde hair toning. purple shampoo

With deeply saturated color, HELIO violet shampoo is as powerful as it is elegant. Whether you are blonde all over or have highlights, you can keep your blonde hair bombshell-bright, extinguish brassiness, and neutralize yellow tones without sacrificing softness, hydration, and shine. Get to know more about HELIO here. And see its blonde toning effects in action here.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing, color safe
√ Use as often as needed to eliminate brassiness
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

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BOND – Your path to hair repair.Reparative shampoo

Using positively charged ‘smart ingredients’ as a potent foundation for healing, BOND reparative shampoo strengthens dry, damaged hair while gently cleansing. This is our most advanced reparative cleanser and should be your first stop on the road back to healthy hair.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing, color safe
√ Use every other wash to build strength and reduce breakage
√ Fragrance – Signature SEVEN (Amber and damask rose)

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COLOR – A nourishing shampoo specifically formulated for color treated hair. reparative shampoo for color treated hair

COLOR is specifically formulated to preserve your hair color. That means going longer between appointments and fresher, more vibrant color for longer. (Getting a few extra weeks out of your color is money in the bank!) Rich with sweet almond, aloe and quinoa, COLOR shampoo can be in regular rotation for anyone needing a bit of extra moisture.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing, retains color
√ Great for daily use
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

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HYDRATE – A moisturizing shampoo that delivers a waterfall of hydration.

This moisturizing shampoo delivers a deluxe, extravagant experience. It imbues hair with moisture, detangles, nourishes, and adds shine. With luxurious lather and evocative fragrance, HYDRATE is perhaps our most elegant cleanser and is excellent for curly textures.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing, color safe
√ Great curly textures and medium to coarse hair
√ Fragrance – Amber Santal

Shop HYDRATE shampoo

Related products
SATARA® VOLUME shampoo
CUBICA® 7-DAY shampoo
KENTE® BOND shampoo
RINZU® COLOR shampoo
hydrate moisturizing shampoo
GAZAR® HYDRATE shampoo
RINZU® HELIO violet shampoo
clarifying shampoo for oily hair
CUBICA® CLARIFY shampoo