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Which shampoo is right for you?

Picking the right shampoo for your hair can be daunting. The first important factor, of course, is whether or not it cleans well. If you are only shampooing once or twice a week for instance, you want an effective cleanse, but you definitely don’t want something that will strip your hair.

After that, you want to focus on result. Are you seeking shine? More volume? Repair? All of these things can be addressed starting with your shampoo.

Finally, you want to confirm that a few things are not in your shampoo. Like parabens and aggressive sudsers like Sodium Lauryl Sulfate and Sodium Laureth Sulfate (also known as SLS and SLES). As part of our commitment to clear beauty, SEVEN® haircare products are all paraben and sulfate (SLS/SLES) free. You can get the skinny about sulfates and your hair here, or read below to determine the perfect shampoo for your hair type.

sulfate free shampoo

How to pick the right shampoo.

Now that you know what to consider, where to start? For instance, if you have color-treated hair, what is more important to address first? Damage, dryness, or color retention? If you want volume and shine, which should you choose?

The general rule is addressing damage first. Then think about prevention. Color that lasts longer, or blonde that isn’t brassy means fewer visits to the salon. Ultimately, those extra weeks you get between coloring visits means healthier hair in the long run. Finally, go for the volume and sparkling shine.

Luckily, SEVEN® products often do double duty. All of them help with shine, for instance, and many give a bit of oomph to flat hair. We also recommend alternating different shampoos from one wash to the next. Here is how to pinpoint your new favorites and figure out how to start styling from the shampoo bowl.

The perfect clean: SEVEN® shampoos.

BOND – Your path to hair repair.Reparative shampoo

Using positively charged ‘smart ingredients’ as a potent foundation for healing, BOND reparative shampoo strengthens dry, damaged hair while gently cleansing. This is our most advanced reparative cleanser and should be your first stop on the road back to healthy hair.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Use every other wash to build strength and reduce breakage
√ Fragrance – Signature SEVEN (Amber and damask rose)

Shop BOND shampoo

COLOR – A high moisture shampoo for color treated hair and more. reparative shampoo for color treated hair

COLOR is specifically formulated to preserve your hair color, and anyone who has paid hundreds of dollars for balayaged perfection should want this because getting a few extra weeks out of your color is money in the bank. What you might not know is that COLOR is the most moisturizing of our shampoos. Rich with sweet almond, aloe and quinoa, COLOR shampoo should be in regular rotation for anyone with super dry locks.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Great for daily use
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop COLOR shampoo

CLARIFY – The Fresh Start Clarifying Shampoo.

An essential oil rich clarifying shampoo, CLARIFY detoxifies the scalp and eliminates buildup from hard water minerals, pollutants, excess oils, and styling products.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Use monthly or weekly for a deep clean, fresh scalp, and high volume at the root
√ Fragrance – Naturally fragranced with rosemary and eucalyptus essential oils

Shop CLARIFY shampoo

HELIO – Attention all blondes! The (better than) purple shampoo for blonde hair toning. purple shampoo

With deeply saturated color, HELIO violet shampoo is as powerful as it is elegant. Whether you are blonde all over or have highlights, you can keep your blonde hair bombshell-bright, extinguish brassiness, and neutralize yellow tones without sacrificing softness, hydration, and shine. Get to know more about HELIO here. And see its blonde toning effects in action here.

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Use as often as needed to eliminate brassiness
√ Fragrance – Luxe SEVEN (sandalwood & Amazonian lily)

Shop HELIO violet shampoo

VOLUME – Big, ultra clean, high volume hair.

volume shampoo

Lightweight and a great cleanser, this celeb stylist favorite has a rich, gentle lather that cleans, amps up volume, and hydrates. If your scalp tends to be oily, VOLUME is a great option. Or do a first shampoo with VOLUME for deep clean and lift, then follow with BOND, HELIO, or COLOR to get extra healing and color care results. 

√ Sulfate (SLS/SLES) free, cruelty free
√ Gentle but effective cleansing
√ Great for daily use
√ Fragrance – Wild jasmine pomegranate

Shop VOLUME shampoo

Related products
clarifying shampoo for oily hair
RINZU® HELIO violet shampoo
KENTE® BOND shampoo
RINZU® COLOR shampoo